Global Drinks Intel Reputable source
Pernod Ricard expands Skrewball peanut butter whiskey into European travel retail with Heinemann deal
Overall sentiment: Very positive
Open original · Intel Reporter
Published Jul 17, 2026 · Retrieved Jul 17, 2026
business entertainment
- Pernod Ricard’s global travel retail division partners with Heinemann to sell Skrewball whiskey in Europe Newsworthy Reliable Very positive
- Skrewball peanut butter-flavored American whiskey will be available in 1-liter bottles at airports in seven European cities Newsworthy Reliable Very positive
- Retail price per bottle set at EUR24.99 (US$28.50) for sales in the travel retail channel Relevant Reliable Neutral
- Skrewball brand has sold over 3 million cases globally since its launch eight years ago Relevant Reliable Very positive
- Pernod Ricard acquired majority control of Skrewball just over three years ago Relevant Reliable Positive
- Skrewball previously expanded to Australia and New Zealand nearly two years ago via Pernod Ricard’s Pacific unit Relevant Reliable Positive
- The European airports where Skrewball will be sold include Antalya, Berlin, Copenhagen, Frankfurt, Istanbul, Munich, and Oslo Relevant Reliable Very positive
- Rae Gibson from Pernod Ricard’s GTR division praises Skrewball’s unique brand story and flavor profile as key to its international growth Peripheral Reliable Very positive
Type: standard news · Analysis confidence: 95%